Areas of Expertise
Leadership, Branding, Brand Experience, Brand Strategy, Marketing Strategy, Digital Strategy, Social Media, Integrated Campaigns, Advertising, Creative Direction, Copywriting, Art Direction
I am a Writer. A Strategist. A Creative Director. And a Designer. But what I really am is an accomplished builder of brands.
I believe in the value of brands. I believe that brands can play a meaningful role in our lives. I am a blend of strategy, business and creativity. Having both agency-side and client-side perspectives has given me a unique understanding of the entire marketing ecosystem.
I have extensive experience in digital, social, traditional, PR and global brand building. My work has helped build some of the biggest brands in the world the likes of Dell, HP, Beats, Bud Light, Coors Light and McDonald’s.
experience
2023 - Present
VP Brand Marekting
Threshold Brands
• I lead all marketing, advertising and communications for 10 home services brands and counting
2022 - Present
Creative Director, Writer, Designer, Brand Consultant
BC
• I advise companies on their short and long-term brand strategies
• Write and design all forms of digital, social, marketing and advertising content
2021 – 2022
VP Creative
Customer ID
• Wrote and designed the brand, website and all launch materials for this martech attribution company
2019 – 2021
VP Marketing
Liberty Tax Services
• Reinvented the brand standards and guidelines
• Redesigned the advertising/digital GTM strategy
• Achieved the first increase in sales in 6 years in 2021
jan 2019 – nov 2019
VP Marketing
Acceptance Insurance
• Led a company rebrand in all marketing, advertising, digital, social and corporate communications as well as website upgrades
• Successfully implemented Salesforce Marketing Cloud and Datorama
2016 – 2018
EVP, Global Executive Creative Director
Weber Shandwick, San Francisco, CA
• Led teams globally in London, India, China, Singapore and North America
• Implemented global mentoring program
• Created award winning earned media campaigns
2015 – 2016
Chief Creative Officer
Paradise Advertising, St. Petersburg, FL
• Took control of all agency content and deliverables
• Reinvented process in overseeing Creative, Social and Production departments
2014 – 2015
Executive Creative Director
MRY West, San Francisco
• Built out the West Coast office of one of the biggest social media agencies
2012 – 2014
Freelance Creative Director/Writer
San Francisco, CA
• Created advertising campaigns for an array of blue-chip clients
2006 – 2012
Senior Vice President, Executive Creative Director
McCann, 215mccann San Francisco
• Primary responsibility was to lead the HP account in North America, Mexico, South America and EMEA
• Spearheaded a 40+ person creative department
• Under my guidance HP became the #1 PC company in the world
2001 – 2006
Vice President, Creative Director, DDB Chicago
• Won the Dell Computer account
• Led a team of 20+
• Grew the Dell business from $10B to $50B and drove them to become the largest PC company in the world
clients
Hewlett Packard, Inrix, TE Connectivity, Seagate, Tiger Connect, Daqri, Microsoft, Intel, Autodesk, Acceptance Insurance, Twitter, Boys and Girls Club of America, iShares, Cathay Pacific, Wells Fargo, AAA, Kaiser Permanente, Beats Audio, Dell, Qwest Telecommunications, Illinois Lottery, McDonald’s, Anheuser-Busch, Coors Brewing Company, Dean Witter, Kraft Foods, S.C. Johnson, Neutrogena, Del Monte, Miller Brewing Company, General Mills, Audi, Highland Superstores, Manufacturer’s Bank, US West Cellular, Hormel, Marriott Hotels, Naples, Marco Island Tourism, Space Tourism, Qualcomm, Liberty Tax Services
education
Syracuse University
S.I. Newhouse School of Public Communications
awards
Cannes Film Festival, Communication Arts, British Design & Art Direction, One Show, Clio Awards, New York Film Festival, London International Awards, Creativity, Mobius, Chicago Creative Awards, Andy Awards, Addy Awards, FWA
Email
bradcohn@mac.com