The buzzword that comes up time and time again in marketing is attribution. Where do your customers come from? Which touchpoints do they engage with? Who are they are? Where and when do they convert along the customer journey?

 Enter Customer ID, a media and customer attribution company dedicated to answering those questions. And the two questions uttered by every CEO – What is my marketing ROI and how do I know my marketing is working?

 But how do you differentiate yourself in a sea of martech companies all professing to do the same thing? You create a whole new field of marketing of course.

 I wrote and designed the website and all launch content for this now defunct company.